Search and AI visibility, proven on our own brands first.
We sell visibility, so the honest test is whether we have it ourselves. We run the engine on our own sites and publish what moved: the starting position, the gaps, the fixes and the ranking and AI-answer movement over time. As client results land, with permission, they go here too.
We prove the method on our own brands before any client. Across The Signal Room and Hutchins Data Strategy we have taken AI-search share of voice to 52%, number 1 of 8 brands, tripled domain authority since March, and grown podcast downloads 56% in seven weeks. Our first beta client had 936 AI-answer mentions surfaced in a single pass. Every figure below is source-verified, current as of June 2026. See what we do to get the same result.
Get your free Visibility SnapshotThe Signal Room and PodcastPull
The same engine powers our own brands. We use them to prove the method before asking a client to trust it with their site.
Baselines, then movement
We capture where a site starts, then track the terms that climb and the AI answers that begin to cite it. The work is visible, not a black box.
The levers we control
We report rankings, search impressions, AI citations and the visitors that follow. We do not promise numbers that depend on your offer and market.
What disciplined podcast, search and AI-search optimisation produced.
Real movement across our own properties, The Signal Room podcast and Hutchins Data Strategy, plus our first beta client. Every figure here is source-verified, current as of June 2026.
The Signal Room: podcast and search momentum
AI-search visibility (AEO): share of voice in AI answers
Signal Room is cited across its whole distribution ecosystem: Apple Podcasts, YouTube, Spotify, iHeart, Feedspot and its own site. Single-domain coverage understates it, so brand-mention share of voice is the true signal.
First beta client: Practical AI in Healthcare
The model works on any show, not just ours. Dr Steven Labkoff joined The Signal Room as a guest, and we then ran his podcast, Practical AI in Healthcare, through the same AI-search model. In one pass it surfaced 936 AI-answer mentions the show was not getting credit for, and measured it at 14% category share of voice. You cannot grow what you cannot see.
Authority: Ahrefs Domain Rating and earned links, March vs today
Sources: Google Analytics 4, Google Search Console, Ahrefs Site Explorer, Buzzsprout and YouTube, Otterly AI-search. US data, 3-month windows, refreshed 2026-06-21, current month is May 22 to June 21. Hutchins Data Strategy AEO tracking began late April. Google Search Console data lags about 2 to 3 days. June web figures are month-to-date through the 18th.
Results, answered.
What we prove, what we report, and how fast it shows.
Do you have case studies or client results?
Yes. We prove the method on our own brands first. The Signal Room reached 52% AI-search share of voice, number 1 of 8 brands, and tripled its domain authority since March. Our first beta client, Practical AI in Healthcare, had 936 AI-answer mentions surfaced in one pass. The figures on this page are source-verified, current as of June 2026.
What results do you actually report?
We report the levers we control: search rankings, impressions, AI-answer citations and the visitors that follow. We do not promise revenue or lead numbers that depend on your offer and your market.
How soon do results show?
Rankings and impressions usually move within weeks, and your target pages should rank for more of your terms within 60 days of the Sprint. Visitors follow the rankings, and search compounds, so visibility builds month on month.
Want the same map for your site?
The free Snapshot shows your starting position and the first fixes worth making.